Design is Visual Writing
Good design is like good writing.
Good design allows someone to achieve something in the easiest way possible. They communicate their goal with clarity. It is available and therefore can be enjoyed by as many people as possible. These qualities are reflected in good writing. In both cases, the work reveals a unique perspective, communicates a clear purpose and presents itself in the simplest possible way. Forget your general audience … it doesn’t exist.
A good job embodies a unique perspective in both writing and design. The creators (and their teams) take the time to understand one perspective of subversion – see the world like this person and develop an individual solution for it. Design Thinking promotes finding perspective through an exercise called Statement Starters. Helps to capture problems from a specific point of view. An example would be: how can we help a father show his daughter ice cream?
Design is visible thinking. When writing, it is easy to throw thoughts on the page. However, the test of a good writer is his ability to cut out unnecessary details to clearly convey his ideas to the reader. The same applies to the project. Every shape, visual element or interaction gives you an idea of how a product can improve a person’s life.
When an idea is presented clearly and above all comprehensible, people can easily determine whether a product will improve their lives. If the idea is unclear and the goal is grim, it is difficult to assess its usefulness. Corporate software is a fantastic example. Traditionally, business software decisions were made from top to bottom. Due to the complexity of these systems, employee training was often required.
Recently, enterprise tools have become more consumer, with a focus on product and design. Software development companies, such as Atlassian, Dropbox, Google, Sketch, Slack and Workday, have combined complex business requirements into easy-to-understand interfaces. Employees can assess how these tools meet their individual needs.
In both writing and design, psychology plays a role in the way ideas are presented and well understood. Designers understand what is familiar when they consider the mental models of their audience. This includes collecting data from users, creating a representation of their world view, and assembling design elements in a manner known to the user. The challenge is to assemble the parts as simply as possible, but not simpler (which will lose functionality).
Recognizing and making friends ensures that the products are easy to use and understand. These qualities speak for themselves, and market success partly reflects how well these writers ‘and designers’ attributes are reflected equally.