B2B Social Media Trends for 2020
There is no question that over the last 10 to 15 years the use of social media by the B2B community has increased along with the use of and familiarity with digital marketing technology, content marketing, easy-access digital advertising to name a few.
Purchasing is an omnichannel journey: A guide for marketers.
Purchasing is an omnichannel journey and marketers tend to be obsessed with it. Even if they understand that a whole journey leads to a purchase, the actual sale is the tangible result of all their efforts.
When do you know it’s time to hire a marketing agency?
The “When to Hire A Marketing Agency Question “ is a big one and often challenging for many businesses and not just the small ones. It’s an important decision with huge implications.
YouTubers are going green faster than ever! What does this mean for marketers?
Eco-friendly brands and “clean” products are gaining in importance among consumers – and retailers at retail outlets. Now people are turning to YouTube to understand this emerging category and lead a more sustainable life.
Are You Ready?
Taking a holistic approach to your brand development results in long-term growth. It requires an in-depth look at how you currently do business and transforming many aspects of your processes. Are you prepared?
Ask these questions first:
🔍 Can you identify the value proposition you want to create?
🎡 Are you currently meeting the necessities of running your business operations?
📱How well does your team adapt to change?
🤔 What does "digital marketing" mean to you and your business?
👍 How will your company deal with new work flows and internal changes?
🔧 Are you able to make adjustments to your current process?
💻 Do you value technology, automation, and innovation?
💬 Do you see value in online marketing and automation to create engagement?
💳 Do you have a monthly budget dedicated to your brand development and marketing?
📊 Are you aware that you may not see immediate results in some aspects of digital marketing? And that it takes about 6 to 12 months to build a strong brand presence online?
Creating a unique brand in the digital age requires time, patience, confidence and courage. Do it with the right strategy and a trusted team that supports your vision.
We help you build a unique business by taking a holistic look at your brand and online identity. We do not focus on quick fixes or process patching. We listen, learn, observe, research and look for ways to ensure the best results for your brand.
Basic Brand Development Package
The launching of your brand and your Landing page involves basic branding and design guidelines that are essential and highly recommended prior to launching your page. The process is comparable to core brand development and includes:
Discovery & Research
Brand Visual Identity Guide
Brand Content Strategy Guide
Social Media Strategy Guide
Brand Accessibility Guide
12 Month Brand Marketing Strategy
Comprehensive Brand Vision
Your brand is the essence of your company. It engages all who come in contact with it and ultimately offers the “why” for which your target constituencies choose you. That requires a long terms commitment to a sustainable brand strategy that builds awareness and engagement. This is a strategy that takes a small-step approach to a larger marketing vision.
Discovery & Research
Content & SEO Optimization
High-Value Content Production
Marketing Automation & Lead Generation
Customer Journey Mapping and Acquisition Channels
Innovation & Technical Improvements